By Ingram Osigwe
It was a twin event Thursday, 22nd April 2021, at the cosy Santiago Milano Hotels & Suites Amuwo- Odofin, Lagos, when Angel Group of companies, makers of the popular Adonko Bitters flew in from the Group’s base in Ghana to meet with their loyal distributors and customers in Nigeria who have over the years ensured that the brand was never absent from shops and shelves in the country.
The Adonko makers also used the opportunity to announce the rebranding of the Bitters.
Notedly, Adonko is the favourite Bitters among Bitters lovers in Nigeria because of its unique taste, quality and its natural ingredients content.
Stakeholders present at the event agreed that Adonko remains the Bitters to beat.
Mr.Samuel Kofi Acheampong, son of Adonko Founder and Chief Executive Officer of Angel Broadcasting Network and Group Managing Director of the Angel Group, Ghana, thanked distributors, consumers and everyone that have kept faith with Andoko all these years.
He told distributors that they would be rewarded with mouth- watering incentives to further encourage them.
Acheampong apologised for the breakdown in supply chain and logistics, saying it was caused by the global COVID-19 pandemic and the prolonged border closure in Nigeria.
He was full of effusive praises for Angel’s Nigerian partners and holder of sole franchise for Adonko Bitters in the country, the Ekulo Group of companies, for keeping the brand’s flag flying in Nigeria.
The Ekulo Group was represented at the event by its General Manager, Mr. Joseph Okonkwo.
Okonkwo commended the distributors for their loyalty and steadfastness despite the harsh economic realities, and for keeping a date with the epochal event.He promised that the Ekolu Group will do its best to reset the supply chain by eliminating the various bottlenecks militating against smooth delivery of the brand.
On his part, Mr. Vincent Opare, Marketing Director of Adonko Bitters pledged to open a communication and feedback channel between the company and the distributors in order to be constantly abreast of their concern.
Mr. Ingram Osigwe, Managing Director and Chief Executive officer of Fullpage Communications, the Advert Agency for Adonko, disclosed that his agency was poised for a mind blowing but creative advert and awareness strategies that will ensure that the brand gets to the nooks and crannies of Nigeria and also counter demarketing schemes of competitors.
As a way of showing gratitude to the distributors, each of them went home with either deep freezer or refrigerator.
The event attracted distributors and consumers of Adonko across the country.
The ambience was gay and enchanting as there were alot of sumptuous meals and choice wines which flowed endlessly.
The country Manager of Adonko, Mr. Ernest Brobbey who gave the votes of thanks told the distributors that he would always be there to cater for their needs and get the necessary feedback.