Bola Awosika Adelaja: Passionately Transforming the Event Industry in Nigeria

Written by Smile

Bola Awosika Adelaja is a name that is synonymous with the event industry in Nigeria. She has been in the event industry for 15 years running her company, Bevent Logistics Synergy which is into events planning, branding, customized ankara and corporate gift items. She also owns Bevent centre, a classic and spacious event center at 111 Awolowo way, Ikeja which can accommodate 1000 guests.

Her passion for the Industry ignited the desire to make the industry stand out in unique ways, and this led to birthing the Nigeventindustry group to act basically as a bridge between the event vendor and general public. In this interview, she speaks about the group and other salient issues about the Nigerian events industry.

Is Nigeventindustry a registered organization?

Yes it is registered

When was it created and what are its aims and objectives?

It was created in July 2016 and registered in 2017. So basically what we are all about is to give information to people because we discovered that a lot of people who come into this event industry lack physically knowledge of training. They started the event business without prior knowledge of it. For instance some people just become caterer because they can mix flour, so they did not go for any training in that aspect.

So far what have you achieved?

In the last two years we have been able to set a standard rule that for you to be in this industry, you must be  certified i.e. you must have gone through training and continually educating yourself in the industry because new things comes up daily so all those will help you improve in your area of specialty and others.

Our Annual event started in 2017 and then 2018, so this year we are collaborating with Lagos state safety commission under the leadership of Hon. Hakeem Dickson because our theme this year has to do with Safety in the industry as we all know that we use fireworks (indoor and outdoor), gas and electricity during the cause of events which could cause fire hazard if not used carefully

What specifically does the partnership seek to achieve?

Through this partnership we will be able to create awareness of these hazards and ways to prevent them, how to use fire extinguisher and other safety guides including first aid treatment i.e. lot of this caterer go around with gas cylinders without a fire extinguisher what if there is a fire outbreak how would they handle it, these are the things people needs to be aware of.

Is that happening any time soon?

The fair is coming up on October 1st 2019 with the theme: Emergency Preparedness in the Event Industry

How many days event will it be?

The fair and the training is a one-day event and certificates are going to be given at the end of it all. We are also looking for sponsors to support Nigeventindustry. We are very passionate about this industry and you know this industry is one of the biggest income generators to the economy

How do you distinguish between a trained and an untrained vendor?

It is very easy, when you are new in the industry your mode of operation is what will tell to people how you are. The newbie which is what we call those that are less than 5 years in the industry, the question they will ask the way they will behave you will know they just joined the industry. These newbie are learning every day, all of them are going for training they educate themselves to get them self well equipped in the profession.

How do you curb those that are not trained?

We have event association and groups that sets up an arbitration committee to deal with issues like this and thank God for social media if you engaged somebody to come offer service for you and they do not perform  we have a panel that we will put them in check, we have where you can report to and we take up your case and make sure that vendor is put into book and if it is discovered that it was the client that was at fault we also act on it to make sure we are not treated bad and now there are a lot of training that is been organized by certified  by event vendor

What special thing do you expect this year?

It’s a different thing each year, you know in event industry change is constant, we are always motivated we bring up new ideas, new things are created, so this year we are going in different total direction, we have exhibition, training, panel discussion and vendors interaction (where we learn from our selves and give experienced examples).. The exhibition is free but people that want to exhibit will book a stand for as low as #20,000 check our Instagram page Nigeventindustry for further information on this.

Do you have any plan to do this event outside Lagos in future?

Yes we do, we have done meet and great in Abuja before we also we have a branch in Edo state (Benin), our members in benin are topping the chart there. Our aim is to have representatives nationwide and we are working on that, we have members in Ekiti, Port-Harcourt so we keep growing every day.

How do you control the invasion of miscreants at your events?

In every event miscreants should be expected we prevent them by having security personnel and policemen at each events.

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