By Babatunde Alaran
Dentsu Aegis Network has acquired Spain’s largest independent creative agency, Comunica+A, is joining the network.
Headquartered in Madrid and with offices in Barcelona and Paris, Comunica+A, is one of Spain’s most renowned creative agencies. The agency, founded in 1998 and with 260+ employees, has an impressive client list with leading brands including Orange, Caixabank, NH Hotels, Michelin, Bosch Car Services and Real Madrid.
According to the network, being part of Dentsu Aegis Network, will enable Comunica+A to expand the scope of services beyond advertising, marketing, retail and digital with access to world-class capabilities in consumer insight, data and analytics.
The move will also create the opportunity to offer clients an integrated, full-service solution across all forms of media, digital and programmatic, to better reach consumers and help clients win, keep and grow their best customers.
Operating across 145 countries and with 47,000 employees, Dentsu Aegis Network is one of the largest communication groups in the world and a leader in data and digital advertising services. The acquisition brings together the creative capabilities and expertise of one of Spain’s most reputed creative agencies with media and data strategy and planning and the media buying capabilities of a major advertising network.
André Andrade, Dentsu Aegis Network CEO for Iberia & Sub Saharan Africa said: “The barriers that used to exist in communications and advertising are disappearing. This goes way beyond bringing agencies together. We are creating a model that offers brand an integrated approach that brings programmatic tools and expertise in analytics together with scale in bought media and outstanding creativity and content.”
Jaime Antoñanzas, President of Comunica+A, said: “Marketing, communications and advertising are changing. We are all aware of the implications of data and digital for creativity, brands and their customers. Joining Dentsu Aegis Network gives us global scale and expertise to leverage data, digital and media strategy to build stronger brands and business for our clients. We believe that with this move we are taking a step into the future”
Comunica+A will remain a stand-alone brand within the network and will retain its current management team, with Jaime Antoñanzas and Javier Antoñanzas leading the agency as President and Vice President.