Brands and Marketing

Emmanuel Agu becomes JOTNA Nigeria new GMD

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By Babatunde Alaran

One of the leading marketing company, JOTNA Nigeria Limited has appointed Emmanuel Agu has the new marketing director .

The talented marketing connoisseur, Agu holds a former Portfolio Manager-Mainstream Lager, Nigerian Breweries Plc was employed as the Group Marketing Director, JOTNA Nigeria Limited in December, 2018.

In his new role, he is charged with the responsibility to form and lead a new Marketing team of JOTNA Nigeria Limited made up of TLCC (The La Casera Company – Carbonated Soft Drinks and Water), Prima Corporation Limited ( Preforms and Caps ), EngeePet Manufacturing Company Nigeria Limited ( Pet Resins ) and Gilon Distribution Limited.

He is also expected to manage an array of brands including La Casera Apple drink, Smoov Chapman, Bold Bitter Lemon, Nirvana Range of Water (Premium Table Water, Soda Water and Tonic Water); just as he has the responsibility of leading teams of talented Marketers to develop and build iconic brands and deliver high growth plans against key priorities.

Agu’s started his career at Guinness Nigeria Plc; a subsidiary of Diageo Company as a Graduate Management Trainee-Marketing in 2002 and he rose through the ranks to become the Marketing Manager-Lager (Harp & Satzenbrau) & Malt (Malta Guinness Classic and Low Sugar) brands in 2011.

He later moved to Nigerian Breweries Plc, a subsidiary of the Heineken Company in 2013 as a Marketing Manager-Lager (Gulder & Life Continental Beer) and Stout (Legend Extra Stout) brands.

Agu left the Heineken Company as the Portfolio Manager-Mainstream Lager (Goldberg, Life, 33, & More) & Stout (Legend, Turbo King & Williams) in 2018 before joining JOTNA Nigeria Limited as its Group Marketing Director.

He has over 17 years’ experience in Consulting and FMCGs (JOTNA, Diageo and Heineken Company) and he is a well rounded Business and Commercial Leader with strong track record across brand communication/experiential strategies, portfolio profitability, insight generation that has delivered strong ROI on cutting-edge innovations, and high performing team leadership.

Skilled in regional communication and local insight generation to deliver strong brand growth, Agu has vast experience in cause marketing with a broad knowledge about the Nigerian/African consumer space, their habits and attitudes towards brands.

He is a strong Marketing Communication professional with a Master of Science (MSc) focused in Media and Marketing Communication from School of Media and Communication, Pan-Atlantic University and a fellow of the National Institute of Marketing of Nigeria.

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