Brands and Marketing

Guinness Nigeria launches Baileys Delight into Nigerian market

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By Babatunde Alaran

Guinness Nigeria has launched Baileys Delight last week Friday. Baileys Delight is the light and lush cream liquor which blends the luscious taste of African honey with real dairy cream, from the makers of Baileys Original Irish cream.
A new fusion of flavours with an African twist, Baileys Delight is perfect for that pause at the end of the day, a moment of pure pleasure in the busyness and buzz of modern life.
To celebrate the launch of Baileys Delight, Baileys collaborated with renowned artist; Emma Umoren who brought a moment of delight to the everyday hustle and bustle, through a spectacular live painting performance at Ikeja City Mall Car Park in Lagos which was followed by a launch event at the same venue.
Speaking on the launch, Adenike Adebola, Marketing Director Guinness Nigeria, said: “We are so excited to introduce a light and lush cream liquor made in Nigeria, for Nigeria, offering moments of delight to everyday life. We have a series of activities across Nigeria with the goal of infusing moments of delight into the lives of Nigerians. We invite those who work hard for themselves and others to take a moment to pause and indulge just a little bit at the end of each day.”

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